Euro RSCG Zurich: Fischer`s Archive reports about One Young World
On 16 pages, the current issue of Fischer's Archive reports on One Young World and all the communication measures that Euro RSCG Zurich launched last year in connection with the event.
In addition to traditional communication, event design, PR and direct marketing measures, Fischer's archive particularly highlights the "Time Change Mind Change" social media campaign. In an interview, Frank Bodin also explains how he came to organize such an event for the whole world and what it means to him.
