Euro RSCG Seeks Ländler for IP Multimedia

The advertising agency Euro RSCG has realized an unconventional request concert for the private marketing organization IP Mulitmedia: Listeners request Ländler, classical concerts or marching music, which do not fit in at all with the stations' music concept. According to a communiqué, the spots are intended to illustrate how important it is to place messages correctly. To make the request concert seem as real as possible, the speakers are not professionals, but authentic people. The commercials will run on Energy Zurich and Capital FM until the end of the year.