Euro RSCG recruits weight loss enthusiasts for Weight Watchers
The Swiss representation of Weight Watchers is recruiting new weight loss enthusiasts for the cold season. The campaign is being realized by the Zurich advertising agency Euro RSCG.
At the start of the high-calorie fall and winter season, new participants have been recruited for Weight Watchers' nationwide meetings since the end of August. The company, which has been active in Switzerland since 1974, is using above-the-line measures. The contract for this was awarded to the Zurich advertising agency Euro RSCG. In western and German-speaking Switzerland, ads will be placed in the magazines Annabelle, Femina and SI-Style, among others. Multi-stage direct mailings are also part of the campaign.
The subjects show people who have decided to lose weight together. The focus is on the fact, proven according to Weight Watchers, that losing weight in a group is three times more efficient than trying to do it yourself.
Responsible at Weight Watchers: Peter Kascha, Caroline Dütsch, Nadia Rimann (marketing management).
Responsible at Euro RSCG: Axel Eckstein (creative direction), Rob Hartmann, Oliver Fröhnel (art direction), Nemanja Gajic, Thomas Bruns (text), Isabelle Bühler (graphics), Sheila Wan, Walter Tagliaferri (consulting), Roman Emunds (strategy), Caroline Webb (art buying), Sonja Bloch (production), Frank Bodin (overall responsibility). Andrea Diglas (photography), Marlies Lanker (production).
The subjects show people who have decided to lose weight together. The focus is on the fact, proven according to Weight Watchers, that losing weight in a group is three times more efficient than trying to do it yourself.
Responsible at Weight Watchers: Peter Kascha, Caroline Dütsch, Nadia Rimann (marketing management).
Responsible at Euro RSCG: Axel Eckstein (creative direction), Rob Hartmann, Oliver Fröhnel (art direction), Nemanja Gajic, Thomas Bruns (text), Isabelle Bühler (graphics), Sheila Wan, Walter Tagliaferri (consulting), Roman Emunds (strategy), Caroline Webb (art buying), Sonja Bloch (production), Frank Bodin (overall responsibility). Andrea Diglas (photography), Marlies Lanker (production).
