Euro RSCG promotes Swiss in Italy

 
The latest campaign from Euro RSCG Dialog & Digital recommends passengers from northern Italy to fly out into the world with Swiss via Zurich. The reason for the campaign is the decision by Italian airline Alitalia to cancel intercontinental flights from Milan and transfer them to Rome. The visual leitmotif of the campaign caricatures the image of the lactating Roman she-wolf, which is well known in Italy. Instead of a she-wolf, a Swiss cow with a bell makes Romulus and Remus feel at home. The advertising campaign is now appearing in various titles in Italy, with Swiss:
Frank Maier (Head of Marketing), Priska Heger (Head of Marketing Communications), Christine Moch and Tom Blum (Advertising). Responsible at Euro RSCG Zurich: Jürg Aemmer (CD), Claude Catsky (CD/Text), Aurelius Eisenreich and Nemanja Gajic (Text), Sarah Kahn (Graphics), Sheila Wan and Katja Bizjak (Consulting), Caroline Webb (Head of Art Buying), Edi Burri (Production), Raphael Hefti (Photo). Image editing: colore due, Milan. Overall responsibility: Frank Bodin.