Euro RSCG cares for SBB customers
The Zurich advertising agency Euro RSCG has won the account for regular customer marketing for the Swiss Federal Railways (SBB). Euro RSCG prevailed in a two-stage selection process.
The Zurich-based advertising agency Euro RSCG has won the Swiss Federal Railways (SBB) budget for regular customer marketing. Euro RSCG prevailed in a two-stage selection process, with over 60 agencies applying for the publicly tendered budget, according to a press release. Three were selected for a pitch. The contract covers relationship management with holders of Half-Fare, General and Track 7 travelcards. This includes the MobilBonus customer magazine. The account was previously managed by Fisch Meier Direkt.
