Euro RSCG: Vegetables driven to their heroic deaths
The latest advertising motifs from Euro RSCG Zurich are cheerfully grotesque. The creatives have had carrots and onions arrive and happily die a martyr's death for the Cantina restaurant.
The advertising subjects that Euro RSCG Zurich designed for the Cantina restaurant show vegetables with human characteristics that are almost looking forward to becoming part of one of the menus served in the Cantina restaurant. Carrots willingly lie under the knife and onions jump martyr-like into the chopper. According to the advertisers, the images, which can be seen in print and in the cinema, are a cheerful and grotesque reminder that Italian cuisine stands and falls with the quality of the ingredients used. By the way: no vegetables had to "suffer" for the photos, the images were taken purely digitally.
Responsible at Commercio Piccadilly: Nicolas von Graffenried, Corinne Sutter (advertising management). Responsible at Euro RSCG Zurich: Axel Eckstein (CD), Philipp Lengyel (AD), Wolfgang Bark (text), Roswitha Brülisauer (graphics), Anna Colby (art buying), Sarah Gianesi, Walter Tagliaferri (consulting), Frank Bodin (overall responsibility). CGI studio: MDI Digital Ltd. visualization: Mat Dartford, Alex Jefferies.
