Euro RSCG Dialog and Maxomedia attract SBB customers to the network

The Mobilbonus.ch leisure portal service was further expanded and jointly promoted by Euro RSCG Dialog and Maxomedia in a broad-based, integrated campaign. The aim of the campaign was to increase awareness of the portal and to encourage Half-Fare travelcard holders to register online or renew their travelcard. Around 900,000 Half-Fare travelcard holders were asked to register in an offline mailing. A prize draw with lucky numbers, which also act as a personalized secure key for online registration at Mobilbonus.ch, is intended to attract customers to the online platform.