Euro RSCG Dialog: New customer under new management
Franz AG is going for a new direct marketing agency.
Franz AG is moving to a new
direct marketing agency. The largest Peugeot concessionaire in the
German-speaking Switzerland will in future implement its DM measures together with Euro RSCG
Dialog, the agency announced. The Dialog unit of Euro
RSCG Zurich is also announcing a change in management: since June
under the direction of Peter van der Touw. Van der Touw was previously
Managing Director and Vice Chairman of the Board of Directors at MRM Partners
Worldwide, the relationship marketing agency of McCann.
direct marketing agency. The largest Peugeot concessionaire in the
German-speaking Switzerland will in future implement its DM measures together with Euro RSCG
Dialog, the agency announced. The Dialog unit of Euro
RSCG Zurich is also announcing a change in management: since June
under the direction of Peter van der Touw. Van der Touw was previously
Managing Director and Vice Chairman of the Board of Directors at MRM Partners
Worldwide, the relationship marketing agency of McCann.
