Euro RSCG roars for Jaguar

Automotive Following a pitch, the luxury car brand Jaguar has chosen Euro RSCG as its new global advertising agency, with Euro RSCG/Fuel in New York, which previously worked exclusively for Volvo, taking the lead. Like Jaguar, Volvo is part of the Ford Group. Euro RSCG prevailed against JWT, Berlin, Cameron/Red Cell, Leagas Delaney, M&C Saatchi and Kirschenbaum Bond & Partners. Budget holder Young & Rubicam had already dropped out of the race for the 150 million dollar Jaguar budget.