Euro Dialog

DM agencies Since August 1, the DM landscape has been enriched by an agency: Euro RSCG Dialog is the name of the direct marketing unit of the Zurich agency branch. It has already acquired Swiss Post International, SBB's regular customer marketing and the long-standing "classic" customer Peugeot as clients. Euro RSCG also manages dialog DM mandates for existing customers. With a podium place at the Swiss DM Award 2003 and a silver Cannes Lion in its pocket, the unit is aiming high: its goal is to be in the premier league of DM agencies, says Euro CEO Frank Bodin. He expects success with the "Power of One" agency model. This includes central strategic planning and creation for all communication measures. Bodin: "It makes no sense to differentiate between creative double-page designers and uncreative mailing writers". (sk)