Euro 08 draws a positive balance
Exactly one month after the final, representatives from the SFV and UEFA gathered in Zurich to take stock of the European Soccer Championship. At the press conference, they primarily shared some impressive statistics.
Exactly one month after the final, representatives of the SFA and Uefa took stock of the European Football Championship in Zurich. "We had the ambition to organize the best European Championship finals," said SFA President Ralph Zloczower. The results of studies and surveys showed that this had been achieved. Figures were also presented:
- At least 155 million viewers watched each of the 31 matches live.
- 9 out of 10 Swiss people have watched at least one Euro game live, in Austria it was 8 out of 10.
- Television figures in Switzerland rose by 29.9% compared to Euro 04, while those in Austria increased by 33.9%.
- 62 million visitors and 1.3 billion page impressions were recorded on the official website
The preliminary round match between Austria and Germany was the most-watched football match in ORF history with 2.1 million viewers.
The advertising boards at the venues were in the picture for more than 7 hours during the live broadcasts. This corresponds to an advertising value of around 90 million euros, wrote Uefa in a press release on Tuesday. In terms of organization, the association has developed and improved significantly in almost all areas, said Euro Managing Director Martin Kallen, who already held this position at the last tournament in Portugal.
Total revenue from the tournament amounted to 1.3 billion euros (800 million from media rights, 280 million from commercial rights, 90 million from tickets and 130 million from corporate hospitality), a significant increase on previous tournaments. In comparison, Euro 04 generated 852 million, of which 560 million came from media rights, 183 million from commercial rights, 80 million from tickets and 29 million from corporate hospitality. According to Uefa, all of this revenue will benefit European football - some of it will be used to finance junior and women's final rounds, while the rest will be distributed to the 53 European football associations in the form of fixed payments and project funding.
- At least 155 million viewers watched each of the 31 matches live.
- 9 out of 10 Swiss people have watched at least one Euro game live, in Austria it was 8 out of 10.
- Television figures in Switzerland rose by 29.9% compared to Euro 04, while those in Austria increased by 33.9%.
- 62 million visitors and 1.3 billion page impressions were recorded on the official website
The preliminary round match between Austria and Germany was the most-watched football match in ORF history with 2.1 million viewers.
The advertising boards at the venues were in the picture for more than 7 hours during the live broadcasts. This corresponds to an advertising value of around 90 million euros, wrote Uefa in a press release on Tuesday. In terms of organization, the association has developed and improved significantly in almost all areas, said Euro Managing Director Martin Kallen, who already held this position at the last tournament in Portugal.
Total revenue from the tournament amounted to 1.3 billion euros (800 million from media rights, 280 million from commercial rights, 90 million from tickets and 130 million from corporate hospitality), a significant increase on previous tournaments. In comparison, Euro 04 generated 852 million, of which 560 million came from media rights, 183 million from commercial rights, 80 million from tickets and 29 million from corporate hospitality. According to Uefa, all of this revenue will benefit European football - some of it will be used to finance junior and women's final rounds, while the rest will be distributed to the 53 European football associations in the form of fixed payments and project funding.
