Etextera: On track for the club school
Migros Club School has expanded its web texts. These should encourage reading and be web-optimized. Etextera implemented the project.
As part of the search engine optimization of its web texts, the Migros Club School commissioned the women's agency Etextera to implement them in German. Within a few weeks, the copywriters adapted existing texts and wrote around 260 new texts. Manuela Handschin, Project Manager Advertising + Online Marketing at the Federation of Migros Cooperatives, comments: "Etextera met our high expectations. Despite the tight schedule, the team hit our tone exactly and did an excellent job." You can read the results at Kubschule.ch
