Webrepublic and PeakJet: A New Category of Travel
The Zurich-based agency Webrepublic and Season Studio are supporting the launch of the shared-private flight platform PeakJet with a cross-channel performance and media strategy.
Webrepublic and PeakJet Launch Partnership for Shared-Private Flights
The Webrepublic-PeakJet partnership has begun: Webrepublic, the independent Zurich-based agency for integrated marketing, has launched a strategic partnership with the Swiss aviation and technology company PeakJet in collaboration with Season Studio. The goal is to provide communications support for PeakJet’s new «Mobility-as-a-Service» platform during its market launch and ongoing operations—across both digital and traditional media.
PeakJet positions itself as a provider of premium smart travel and is committed to democratizing shared-private air travel. According to the company, the new mobility platform not only allows users to book flights but will also offer a wide range of other experiences in the future. The platform has been live since June 2026; Peak Class offers are available for booking now, and the first flights will depart in August 2026.
A Cross-Channel Strategy for a Discerning Target Audience
The key challenge of the Webrepublic-PeakJet collaboration lies in precisely targeting an audience that values flexibility, convenience, and a seamless digital experience—all within a highly competitive market environment. To position PeakJet optimally, Webrepublic and Season Studio are relying on a cross-channel performance and media strategy, underpinned by consistent brand management and creative execution. The campaign will be rolled out on social media, YouTube, search engines, and select publishers.
Adrian Wenzl, Executive Account Director at Webrepublic, describes the approach: «With a data-driven media and performance strategy, we aim to establish PeakJet with a discerning target audience over the long term and support the brand through our communications efforts.»
Patrick Stoll of Season Studio adds regarding the creative direction: «This new way of traveling needs a language that delivers on its promise before the first flight even takes off. That’s exactly where we come in—in the look, the tone, and the entire experience.»
First destinations starting in August, with more to follow in October
The PeakJet platform’s initial destinations include Zurich, Nice, Palma de Mallorca, and Málaga. Starting in October, additional business-focused destinations are set to be added, including Paris, Milan, Munich, and London. PeakJet CEO Gianni Tronza sums up the company’s vision: «We’re not just developing another flight service—we’re creating a new category of travel.»
Webrepublic was founded in 2009 and, according to the company, employs more than 200 experts. The company covers all relevant areas of integrated marketing, from Strategy & Consulting to Performance & Automation to Data & Technology.
For more information about the PeakJet platform and the available offerings, visit: https://www.peakjet.com
Responsible at Webrepublic: Adrian Wenzl, Executive Account Director. Person in charge at Season Studio: Patrick Stoll. Person in charge at PeakJet: Gianni Tronza, CEO.
