Virtue Switzerland is Ikea's new lead agency for the Swiss market
Virtue Switzerland is pleased to welcome a new partner: The agency is now the lead agency for IKEA in the Swiss market.
Virtue will implement a new platform for the Swedish brand across all channels with a new claim. Matias Bergknut, External Communication Manager at Ikea Switzerland, says of the new partnership: "We want to communicate our enthusiasm for the home to the Swiss population in a way that is convincing and emotionally moving. Everyone knows Ikea as a brand, but much of what makes us special is less well known - such as our commitment to quality, design and sustainability. With a partner like Virtue and its heritage from Vicewe will be able to convey these messages in a contemporary and innovative way. My team and I are looking forward to presenting the first results soon."
True to the new claim "Bring more home into your life", the aim is to inspire Swiss people to attach more importance to their home not only as a place, but also as a feeling. Florian Sonderegger, Managing Director at Virtue Switzerland, sees great potential in the partnership: "Communication is increasingly about values. We are delighted to have a partner in Ikea Switzerland that lives by real values. Redefining a brand that everyone already knows on the basis of these values is incredibly exciting for our Swiss team led by Creative Director Radwan Atwi and Client Service Director Christian Brütsch. Our aim is to transfer our in-depth understanding of the mindsets of the target groups to the brand, to give Ikea a distinctive role in Switzerland and to further expand Ikea's market leadership position in the Swiss home furnishing market.
Virtue will implement a new platform for the Swedish brand across all channels with a new claim. Matias Bergknut, External Communication Manager at Ikea Switzerland, says of the new partnership: "We want to communicate our enthusiasm for the home to the Swiss population in a way that is convincing and emotionally moving. Everyone knows Ikea as a brand, but much of what makes us special is less well known - such as our commitment to quality, design and sustainability. With a partner like Virtue and its heritage from Vicewe will be able to convey these messages in a contemporary and innovative way. My team and I are looking forward to presenting the first results soon."
True to the new claim "Bring more home into your life", the aim is to inspire Swiss people to attach more importance to their home not only as a place, but also as a feeling. Florian Sonderegger, Managing Director at Virtue Switzerland, sees great potential in the partnership: "Communication is increasingly about values. We are delighted to have a partner in Ikea Switzerland that lives by real values. Redefining a brand that everyone already knows on the basis of these values is incredibly exciting for our Swiss team led by Creative Director Radwan Atwi and Client Service Director Christian Brütsch. Our aim is to transfer our in-depth understanding of the mindsets of the target groups to the brand, to give Ikea a distinctive role in Switzerland and to further expand Ikea's market leadership position in the Swiss home furnishing market.
