Association of Swiss Bedding Factories breaks new ground with Kommpass
The Kommpass agency has won the bid for a communications contract with the Association of Swiss Bedding Manufacturers (VSB). The association plans to increasingly target its communications toward end customers in the future. Through this initiative, the VSB aims to strengthen its position among the general public as an independent point of contact for questions regarding Swiss bedding.
In addition to the existing specialist information for retailers, the association's digital presence is to be expanded by means of targeted online campaigns. The aim is to make consumers more aware of the quality and high standards of high-quality Swiss bedding.
"Social and other online media offer us the opportunity to provide interested parties with neutral specialist information at exactly the right time to form an opinion," says Markus Bührer, Head of Mandate at Kommpass. With this approach, which takes into account the defined goals and the available budget, the agency convinced the VSB board, which was looking for a long-term partner in the field of communication.
The Association of Swiss Bedding Factories comprises the four most important Swiss bedding manufacturers, has a network of around 2,000 retailers and defines high standards in terms of quality, production, animal welfare and environmental protection via the VSB label. It also serves as an independent information point for retailers and end customers.
