TwoSpice and Dreifive focus on digital culinary delights
Dreifive is now working for TwoSpice. The agency will provide comprehensive management of the social media channels for all of the restaurant concepts—Nooba, Yooji’s, Yalda, Yalda Grill, Rice-up, Boilerroom, and Cheyenne—using a strategic combination of organic and paid reach.
In addition to content production and community management, the agency is also responsible for performance marketing, including targeted paid campaigns on platforms such as Facebook, Instagram and other relevant channels. In addition, a new and fresh design concept was developed for the brands on social media. Continuous monitoring, reporting and data-based optimization should ensure that the campaigns are efficient and targeted.
Another focus of the collaboration is on web analytics and tracking. With the help of Google Analytics and other analysis tools, the agency generates insights into user behavior and the performance of digital measures. This should enable data-driven optimization of all TwoSpice marketing activities.
"Our aim is to support brands in sustainably strengthening their online presence and effectively reaching the various target groups," explains Marleen Albert, Head of Social Media at Dreifive.
Responsible at TwoSpice: Claudia Jauch (Head of Marketing), Lisa La Torre (Senior Marketing Manager), Giada de Giovanni (Junior Marketing Manager), Beni Fischer (Graphics). Responsible at Dreifive: Asya Cekic (Junior Social Media Consultant), Ramona Huber (Teamlead Social Media), Tiziana Tarzia (Teamlead Social Media), Marleen Albert (Head of Social Media | Partner), Jolanda Kessler (Head of Digital Advertising | Partner).
