The House for Swiss Life's Future Minds
Swiss Life wants to attract recent high school and college graduates to the company—and has commissioned The House to develop a new guiding concept and visual identity for Swiss Life as an employer.
The new image concept is based on the guiding idea developed together with Swiss Life. According to this, the Future Minds' goals take center stage during their training and they are given the right stage for a successful start to their careers.
This is consistently conveyed by both the storytelling and the visuals. The Future Minds were prominently staged in front of photo walls. Snapshots of everyday training are shown, which are deliberately kept in the visible setting of a photo shoot. The result is a fresh, dynamic and young look with a high level of recognition that visualizes the Future Minds' spirit of optimism and focuses on their training and goals.
Responsible at Swiss Life: Vanessa Fromm (HR Marketing Specialist), Lela Kuhn (HR Communication Specialist) and Corinne Kuhn (Senior HR Specialist). Responsible at The House: Maria Brandi (Chief Creative Officer), Sascha Borsai (Creative Director), Oliver Spalt (Senior Art Director), Frank Lang (CEO / Director Consulting) and Nina Schennach (Senior Consultant / Project Management). Implementation & Production: Lea Moser (Photography), Gaby Zübin (Photo Assistance), Isabelle Stucki (Hair & Make up) Dhondup Tersey (Producer, All In Production).
