Sir Mary Becomes ifolor's New Lead Agency
The Zurich-based agency Sir Mary has won the lead agency account for ifolor. Going forward, it will be responsible for branding, creative work, social media, and media planning for the market leader in personalized photo products.
SiR MaRY Takes Over ifolor's Lead Agency Account
The Zurich-based agency SiR MaRY has won the lead agency account for ifolor. Following a multi-stage pitch, it will now take over strategic and creative leadership of the brand for the market leader in personalized photo products—a Swiss family-owned company headquartered in Kreuzlingen.
The mandate covers branding, creative work, social media, and media planning. SiR MaRY is thus responsible for a key aspect of ifolor’s brand management and development. In addition to traditional campaign themes, the agency also impressed the client during the pitch in the areas of social media and media planning.
Focus on Brand Perception and Growth
According to the press release, the collaboration will focus on expanding brand awareness, attracting new customers, and increasing order frequency. ifolor has expressed its enthusiasm for the partnership: The company is looking forward to the collaboration and to working with SiR MaRY to further develop the brand and see the first results.
Person in charge at SiR MaRY: Daniel Zuberbühler, Founder | Managing Partner
