Ringier Advertising Brand Studio sets Asics in motion
Ringier Advertising's Brand Studio is now responsible for the creation and communication of the Japanese sports and street style brand Asics for the Swiss market. Under the claim "Move your Body / Move your Mind", the first campaign is intended to strengthen the positioning of Asics as a popular sports and street style brand.
Asics stands for "Anima Sana In Corpore Sano", a healthy mind in a healthy body. Movement is essential for this - and the brand studio has staged this in a visually powerful way for the "Asics SportStyle" collection. The image campaign aims to strengthen the perception of Asics in both the sports and street style segments.
Under the claim "Move your Body / Move your Mind", the world of Asics is literally turned upside down, which immediately catches the eye in the visuals and videos. It is an invitation to set the mind in motion through physical activity.
The 360-degree campaign will be played out online, on social media and in print media and supplemented with informative and inspiring content. A partnership with rapper Jule X will add an extra dimension to the campaign and bring Asics' SportStyle collection to its fans on social media and in Swiss clubs.
Responsible at Ringier Advertising: Fabian Zürcher (Director Brand Studio), Jana Leonhard (Head of Creative Concepts), Thomas Rickenbach (Head of Content), Daniel Marx (Head of Video), Janine Bucher (Video Producer), Ulli Glantz (Head of Photography), Elgee Wee (Art Director), Alexander Witzig (Art Director), Jennifer Walder (Account Management), Annick Cochard (Head of Sales).
