PAM Advertising wins pitch for creative budget of Smile Versicherung
The creative account for direct insurer Smile has been awarded to the Zurich-based agency PAM Advertising.
PAM won the pitch for the creative budget against two other agencies. "PAM's approach and publicity-heavy thinking convinced us as it builds very well on our current positioning while offering a lot of potential for Smile's further growth," said Joséphine Chamoulaud, Head Marketing & E- Commerce at Smile.
The Zurich agency will take over all advertising communications for Smile and its product range as of 2022, with the first work appearing in March 2022.
