MetaDesign wins mandate for Allegra Passugger
The branding agency MetaDesign has signed Allegra Passuger as a new client. The assignment is to guide the mineral water brand into the future.
Allegra Passugger is the only independent and owner-managed spring in Graubünden and, according to its own claims, the oldest mineral water brand in Switzerland. The mineral water has been bubbling from the spring in the Rabiosa Gorge near Passugg for over 400 years.
The Zurich agency MetaDesign has now been commissioned to lead the Allegra Passugger brand into the future. The first results of the collaboration are to be seen from the beginning of 2024.
