MetaDesign develops brand strategy for Baloise
MetaDesign is leading the Baloise Group into a new era with a group-wide rebranding. The goal is to use the brand as a driver for the implementation of the ambitious corporate strategy.
With the start of a new strategic phase, Baloise has set itself the goal of making its customers "simply secure". MetaDesign is to make this goal tangible with a new brand strategy and a new brand experience.
For the first time in the history of the Baloise Group, all employees, all countries, and all companies - Basler Versicherungen, Baloise Bank SoBa, Baloise Asset Management, Bâloise Assurances, Basilese Assicurazioni, and Baloise Insurance - are operating under a single umbrella and the Baloise brand.
The new brand experience is to be rolled out gradually from fall 2022 - digitally, analogously, and in the space. In doing so, the brand wants to show how Baloise continues to develop and find new ways to be there for its customers and make their lives easier.
