Creative Account for Kenvue: Mstudio and Kesch Take on Listerine and Others.
The Creative & Content Unit Mstudio, together with the agency Kesch, has won the creative account for Kenvue brands such as Listerine, Neutrogena, and Nicorette in Austria and Switzerland.
Mstudio, the Creative & Content Unit within WPP Media led by Managing Director Martin Distl, has secured the creative account for Kenvue in partnership with the agency Kesch. The brands involved are Listerine, Neutrogena, Nicorette, and o.b. in Austria and Switzerland. Kenvue is one of the world’s largest consumer health companies and was formed in 2023 following the spin-off of Johnson & Johnson’s consumer health business.
The account includes creative brand management as well as the development of integrated campaigns and activations for both markets. According to the press release, the focus is on cross-channel communication and brand-specific consumer and brand experiences.
Local Expertise as a Decisive Factor
According to the press release, the deciding factor in selecting the agency duo was their combination of strategic brand understanding, creative quality, and regional market expertise. mSTUDIO and KESCH have offices in Vienna and Zurich, as well as local teams of experts with extensive knowledge of the Swiss and Austrian markets.
Astrid Hofmann, Team Lead for Brand Activation Mass Market Alpine at Kenvue, emphasizes: «Mstudio and Kesch impressed us with a combination of strategic brand understanding, creative quality, and excellent local market expertise. We were particularly impressed by their ability to combine international brand management with cultural relevance for Austria and Switzerland.»
Martin Distl, Managing Director at Mstudio Austria and Switzerland, comments: «These brands have been part of people’s everyday lives for decades. That is precisely where their special responsibility lies—but also their creative opportunity.»
Christian Koch, Managing Director at Kesch Switzerland, and Lukas Schütz, co-founder and CEO of the Kesch Group, view the account win as an important milestone: «Winning this account sends a strong signal. The combination of international brand strength, social relevance, and creative diversity makes this collaboration particularly exciting.»
Kenvue’s brands are present in more than 165 countries, and according to the company, it reaches millions of consumers worldwide every day. The company describes itself as the world’s largest pure-play consumer health company by revenue.
Contact at Kenvue: Astrid Hofmann, Team Lead, Brand Activation, Mass Market Alpine. Contact at Mstudio: Martin Distl, Managing Director for Austria and Switzerland. Person in charge at Kesch: Christian Koch, Managing Director of Kesch Switzerland; Lukas Schütz, Co-Founder and CEO of the Kesch Group.
