Joie and dreifive Launch Social Media Campaign for Switzerland
The international baby and children's products brand Joie will be working with the digital agency dreifive going forward. Together, they plan to launch a comprehensive social media campaign to tap into the Swiss market.
Joie Social Media Campaign with a Social-First Approach
Joie, the international baby and children’s products brand with a branch in Switzerland, will be relying on the expertise of the Zurich-based digital agency dreifive moving forward. As part of this new partnership, dreifive will be responsible for designing and implementing a comprehensive Joie social media campaign specifically tailored to the Swiss market.
At the heart of the collaboration is a “social-first” strategy that, according to the companies involved, is designed to combine creative content, data-driven performance marketing, and innovative campaign approaches. Joie aims to position itself as a companion from pregnancy through everyday family life and actively tap into new target audiences. The content will be specifically tailored to the Swiss market to ensure an authentic and relevant message for local target audiences.
Multi-phase campaign using a test-and-learn approach
The campaign will be carried out in several phases using a clear "test-and-learn" approach. According to the announcement, this is intended to maximize impact and enable continuous optimization of the measures.
Claudia Hofstetter, Brand Marketing Manager for Switzerland at Joie, describes the goal of the partnership: «Our goal is to position Joie even more strongly as a trusted companion for families right from the start. With dreifive, we’ve found the right partner to reach our target audiences in a targeted and effective way via social media.»
Marleen Albert, Head of Social Media and Partner at dreifive, adds: «We’re reimagining social media for Joie—making it faster, more relevant, and closer to the target audience. Our goal is to create content that not only stands out but also truly resonates with families in their everyday lives.»
dreifive: Digital agency with a presence in Germany, Austria, and Switzerland
dreifive is an international digital agency with offices in Zurich, Vienna, Konstanz, and Munich, operating primarily in Switzerland, Austria, and Germany. The agency offers services related to the design and implementation of campaigns on digital channels—with a focus on data, analytics, and conversion optimization.
For more information about dreifive, visit https://www.dreifive.com available.
Person in charge at Joie: Claudia Hofstetter (Brand Marketing Manager, Switzerland), Aleksandra Mitrovic (Marketing Coordinator). Person in charge at dreifive: Raphael Kaiser (Digital Advertising Consultant), Tiziana Tarzia (Social Media Team Lead), Marleen Albert (Head of Social Media | Partner), Jolanda Kessler (Head of Digital Advertising | Partner).
