Integral & Leuenberger wins pitch for winter campaign for Adelboden-Lenk

The ski regions of Adelboden and Lenk, which have been operating together for some time (Adelboden-Lenk, dänk), invited tenders for a pitch for a new key visual. The aim was to anchor the region in the target groups of sporty singles and families as snow-sure and attractive and to secure the sale of day tickets.

Integral & Leuenberger came out on top against four competitors with the most convincing overall package. The centerpiece is a film from which stills are used for the images in all media. Due to the weather-dependent short-term nature of day ticket sales, the central implementation is carried out via a digital signage campaign that addresses target groups promptly via social media and digital marketing. With these considerations, the marketing for Adelboden-Lenk has been placed on a new footing for the coming years. 

For this mandate, Integral & Leuenberger is working together with In Flagranti Communication (strategy, support for digital measures) and In Flagranti Design (corporate design).