Content and form sharpens the communication of Dynoptic

The Zurich-based agency Inhalt und Form has won the communications account for Dynoptic, a network of leading opticians.

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Dynoptic is the association of leading opticians in Switzerland and has over 100 owner-managed opticians as partners. Inhalt und Form was able to prevail over the competition in a pitch process and from now on will be in charge of the communication budget of the Swiss quality label. In the new communication, the optical competence is put in the limelight. First works, which put the advantages of the Dynoptic partners in the foreground, are to be seen starting from Q3.

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