Goldbach takes over marketing of Doodle in the DACH region
Starting in January 2022, Goldbach will market Doodle throughout the DACH region. The online scheduling tool, which had previously handled its own marketing, has been part of the TX Group since 2014.
The transfer of the advertising business comes as Goldbach is being integrated into TX Group and Doodle is focusing on its appointment scheduling subscription business, according to a statement from the two companies on Thursday. "As part of our consistent focus on product development and subscribers, we at Doodle have made a conscious decision to separate the advertising business from the core business," said Renato Profico, CEO of Doodle.
In Switzerland, Goldbach Publishing will take over the marketing business, and the agreement with Goldbach Audience will remain in place. The advertising products that Doodle has previously marketed itself are to remain unchanged.
As part of the transfer of the marketing mandate, two employees in Switzerland will move from Doodle to Goldbach Publishing, according to the statement. Tiziano Obrecht will take on the role of Sales Director Doodle/TXMA, Luca Maier will become Head of Sales Doodle/TXMA.
