Farner now communicates for The Dolder Grand
The Dolder Grand, a five-star hotel in Zurich, has selected Farner as its new lead agency to strengthen its communications throughout Switzerland and firmly establish its brand image across the country. With this assignment, Farner is expanding its client portfolio in the luxury segment.
In 2024, "The Dolder Grand" celebrates its 125th anniversary. As part of this milestone, the Zurich luxury hotel wants to use the opportunity to expand its positioning with strong communication as a visionary five-star hotel with national and international appeal.
Various events surrounding the anniversary offer exciting and varied communication opportunities, they say. With this in mind and in order to anchor its brand image, the Dolder Grand appointed the communications agency Farner as lead agency for PR and communications last March. The aim is to make the hotel better known in Switzerland during the anniversary celebrations and beyond, particularly in French-speaking Switzerland. Farner provides the Dolder Grand with comprehensive support in the form of strategic communications consulting as well as issues and crisis communications.
The official launch of the collaboration between The Dolder Grand and Farner coincided with the start of the anniversary year in May. "Together with Farner, we want to take our external communication to the next level and consolidate our positioning as the 'beacon of urban hospitality', as Claus Schweitzer aptly described our first place in the BILANZ hotel ranking," explains Joachim Schweier, Senior Marketing & Communications Manager at The Dolder Grand.
Taking communication to a new level
Farner already looks after various premium brands. This contract will further expand the client portfolio in the luxury and consumer segment, as the agency writes. "We are proud to be advising the iconic five-star hotel and to be opening a new chapter in communications together with the Dolder Grand," says Toby Felder, Partner at Farner and Lead Marketing & Brand Communications. "The close collaboration with the Dolder Grand is particularly close to our hearts, as we are convinced that outstanding results can only be achieved in co-creation with our clients."
