Budget win: Compresso designs "Dreamland" roadshow for Coop
To increase traffic in 21 Coop Cooperative shopping centers, Compresso designed a roadshow for Coop and implemented it together with its partners Tosec and Bost Productions. Under the motto "Dreamland", the roadshow offers various activities and experiences and is intended to provide a break from everyday life. It will be touring Coop's shopping centers over the coming year.
"To lure consumers out from behind their PCs and cell phones and into the Coop Cooperative's 21 shopping centers throughout Switzerland with real experiences" was the briefing for Compresso. In order to increase customer frequency in the Coop sales outlets, the agency developed a creative, modular roadshow under the central idea of "Dreamland".
Inspiring activities and experiences under the dream tree
A dreamland is being created in the shopping centers where children, young people and adults can immerse themselves in a cheerful fantasy world. Several interactive activity and experience modules will be placed around a large dream tree: a cozy module for chilling out with audio books and books, another where selfies can be taken and pictures painted and one where instant prizes can be grabbed from a vending machine. A creative space is also available for shopping center tenants, where they can place their own special promotions during the roadshow. A large competition will be running throughout the roadshow.
Implementation with Bost and Tosec
The individual Dreamland modules with clouds and rainbows were designed by the graphic designers at Compresso and technically implemented by Bost Productions. POS and experiential communication specialists from Tosec were responsible for the entire roadshow logistics.
Responsible at Coop: Aurélie Stampfli (Project Manager Marketing & Event EKZ National), Thomas Haslimeier (Head of EKZ National). Responsible at Compresso (overall responsibility for conception and organization): Nina Kehl (consulting), Jana Naef (project management), Lancia Vezhaparambil (project management), Sean Dünki & Yannick Vogel (graphics). Responsible at Tosec: Sabine Walther (Managing Partner), Ernst-Peter Walther (Managing Partner).
