Echowerk wins marketing mandate for hip-hop festival Rap City
The hip-hop festival Rap City took place in Zurich's Hallenstadion on Saturday. The Zurich agency Echowerk is now also involved in the major event and supports the organizers in marketing the sponsorship spaces.
Rap City took place for the first time in 2018. The line-up consists of international greats as well as newcomers and selected Swiss acts and attracts visitors from all over Switzerland. The size and length of the festival means it appeals to a broad section of the hip-hop scene.
Appropriate access to the urban target group
This public interest is also exciting for partnerships and sponsorships: Rap City can be used to reach young and urban target groups that are difficult to reach in other ways. The Zurich agency Echowerk, which has been commissioned with the exclusive marketing, will take over with immediate effect.
"The Rap City team knows what interests the urban hip-hop scene and where to find it. We support the core team with professional market development on the sponsorship side and accompany the partners in the development and implementation of their activations," says Manuel Schaub, founder of Echowerk.
Existing partnerships are to be maintained and supplemented with new ones. New partnerships will in turn open up additional communication channels for the event, which should appeal to even more hip-hop fans.
