Dreifive becomes BLKB's SEA performance agency
Dreifive won the pitch for BLKB's SEA support at the end of 2023 and has been supporting the bank in its marketing activities since January 2024. The decisive factors for the collaboration included a well thought-out and specific performance strategy.
The first step was to focus on strategic measures to optimize conversions. The support includes account management, including classic SEA steps such as keyword research, technical setup, close controlling and ongoing optimization of all ads.
In order to generate learnings and make them quickly visible, all data sources are combined on a dashboard tailored to BLKB in order to generate cross-channel insights and allocate the budget in a success-oriented manner.
Responsible at BLKB: Julius Reinartz (Business Owner Online Channels | Martech & Analytics), Remo Dahinden (Head of Digital Channels & Martech). Responsible at Dreifive: Rafael Müller (Senior Digital Advertising Consultant), Moritz Egger (Digital Advertising Consultant), Michael Weber (Digital Advertising Consultant), Jolanda Kessler (Head of Digital Advertising| Partner), Daniel Waibel (Lead Analytics & Data Consulting), Joscha Mittmann (Junior Analytics & Data Consultant), Markus Goldmann (Head of Data Optimization| Partner).
