Dreifive wins social media pitch for Helvetia Switzerland
Effective immediately, the DACH agency Dreifive will be supporting Helvetia Insurance in Switzerland with its social media activities.
After a multi-stage pitch, the Dreifive agency was able to secure the social media budget for Helvetia Switzerland. The agency convinced the jury with a sound channel-specific strategy, innovative storytelling content and an integrated social media advertising approach to optimally reach Helvetia's target groups along the customer journey and the corresponding needs in every situation and to accompany them by means of community management. The integrated strategic approach is intended to ensure that the individual target groups of Helvetia's broad and heterogeneous product portfolio are met in a needs-oriented manner.
The focus is on the development of a holistic social media channel and content strategy for all channels of Helvetia Switzerland, the continuous further development and the associated preparation of a social media design playbook including guidelines for a uniform appearance across all channels. For this purpose, the areas of content marketing, creation and social media advertising are closely interlinked and the presence is harmonized by means of adapted tonality and coordinated visuals.
The aim is to communicate with Helvetia Switzerland's customers at eye level and in real time using innovative formats, personal and likeable content, and to further sharpen the positioning.
Helvetia offers a broad and complex range of products for every situation in life - from household insurance to retirement planning. All these topics and services are to be presented in a channel-specific and target-group-oriented manner in order to make them "snackable" and "convenient" for users on the social media channels.
Responsible at Helvetia Switzerland: Nadja Zurflüh (Digital Communication & Storytelling), Jens Wiesenhütter (Head of Communication Switzerland). Responsible at Dreifive: Marleen Albert (Head of Social Media Zurich), Valentina Ivic (Senior Social Media Consultant), Jolanda Kessler (Head of Digital Marketing Consulting), Deborah Pfleger (Teamlead Social Media), Sandro Kohler (Teamlead Art Director Motion & Picture), Montserrat Urbiola Diaz (Art Director), Max Müller (Junior Digital Designer), Marcel Oppliger (Managing Director).
