The advertising agency is the new lead agency for Orangina
The Zurich-based advertising agency won a pitch last year and is already working on the new special edition bottle, which will hit stores this spring.
The idea behind it is based on the basic idea #BetterDaysWithOrangina, which further establishes Orangina as a Love Brand and makes every day a little highlight.
In the conception, great emphasis was placed not only on unique design, but the focus is on a clear and easily transportable message that should create a great impact at the POS, on the streets and in social media.
Above all, the versatile concept and the resulting multipliers, which are networked across channels, were decisive in winning the account, according to the statement. The launch will also be accompanied by a digital campaign at all major train stations in Switzerland.
For the management of the social media channels, Monami Content was newly evaluated, which stands for exciting content management and thus represents the perfect complement to the advertising agency. The implementations are planned, created and realized hand in hand.
