ETH chooses Scholtysik & Partner for the modernization of its brand identity

ETH Zurich is not only one of the best universities in the world, it is also a complex organization with 16 departments and several hundred institutes, laboratories, collections and chairs. The new image should be contemporary, maintain continuity and practicality and at the same time convey the fascination and virtuosity of science. ETH is to be established internationally as a strong umbrella brand that gives the organization the freedom and dynamism it needs.

Scholtysik & Partner came out on top in a two-stage agency evaluation for university communications. The assignment includes brand architecture and co-branding as well as the complete corporate design with the development of concepts for web, print and spatial applications. With extensive template libraries, the new design is to be made easily and efficiently accessible to the large and heterogeneous user group.