The new K-Tipp legal protection chooses Ruf Lanz
The Zurich-based publisher Konsumenteninfo-Verlag publishes magazines such as Ktipp, Saldo, Gesundheitsinfo, and Kgeld. Now the media company is entering the insurance industry and founding K-Tipp Legal Protection Insurance. Ruf Lanz has been awarded the contract for the launch campaign.
The creative agency convinced those responsible in a multi-stage concept presentation. Says René Schuhmacher, majority owner of Konsumenteninfo-Verlag: "Ruf Lanz's selected campaign gets to the heart of our core messages in a simple and witty way." The result will be on display from September.
On the subject: Editor of Ktipp founds an insurance company
