By the Way Communications starts 2019 with eight new clients

By the Way Communications is off to a successful start in 2019. Eight new clients have signed on with the Bern-based communications agency since the beginning of the year. The new clients span all three of the agency’s business areas: Communications, Personality Management, and eSports/Gaming.

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Leandro Curty (Power Esports), 2nd place and Stefan Beer (Borussia Esports), 1st place at the eCup Coca-Cola qualifying tournament in Geneva (Pathé) (from left).

 

The 15-strong crew at By the Way in Bern's Stadtbach district can roll up their sleeves even further. A total of eight new clients have opted for the agency's services since the start of 2019.

In the Communications division, the company, which operates throughout Switzerland Verit Real Estate marketing measures for the Leuengarten development in Uitikon to By the Way Communications.

The innovative sun and weather protection company Stobag in Muri AG has placed an order with the Bern agency in the area of social media management.

The College of Family Medicine in Freiburg had the 2018 annual report professionally designed and realized.

For MyStromer - the company develops and markets innovative e-bikes - By the Way Communications is allowed to implement various measures as part of its tenth anniversary celebrations.

And the media group Sky commissioned the Bern-based communications agency with a media relations project to promote the streaming portal and its program highlights.

In addition, the agency successfully prevailed against two competitors in a new competition and will produce the printed and digital version of the magazine for a further two years Armafolio of the Federal Armaments Office Armasuisse.
 
The Personality Management unit of By the Way Communications has prevailed against international competition in a selection process and is now responsible for the entire management of Dean Schneider responsible. Dean Schneider left Switzerland at the end of 2017 to devote himself entirely to fulfilling his personal calling in South Africa: The care and protection of wild animals. Dean Schneider uses social media to draw attention to his project, publishing inspiring and educational posts every day that inspire people around the world. Within a few months, his Instagram account @dean.schneider has literally exploded and currently has around 550,000 followers and counting.

In the eSports business unit, By the Way Communications is the only Swiss agency to date to have established a close partnership with the ESL Gamingthe world's largest eSports tournament and league organizer. ESL is relying on the Bern-based agency's knowledge of the Swiss eSports landscape and has commissioned By the Way Communications to create and manage content on the ESL Swiss channels (Swisscom Hero League). The agency is also responsible for talent and production management at the recently established Swiss ESL Studio, which draws mainly from By the Way Communications' eSports talent pool. By the Way Communications acts as co-marketer for the Swisscom Hero League powered by ESL. The cooperation between the Bern-based agency and ESL Gaming lays the foundation for further eSports projects under the ESL flag in Swiss eSports.

Together with its partner agencies, By the Way Communications is also currently organizing the largest FIFA Community Tournament in Switzerland to date, the "eCup Coca-Cola". Well-known sponsors have been acquired for this event. This shows that eSports is also becoming increasingly important in Switzerland in terms of marketing communication. Other promising eSports projects are already in the development phase at By the Way, according to the press release.

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