Autowelt Switzerland is the newest customer of Zelebrand International
Zelebrand International is now responsible for the international repositioning of Autowelt Schweiz. The goal is to position the car dealer internationally under a new name as a leading hypercar dealer. The agency has been awarded the contract for brand development and rollout.
The first phase of the repositioning focuses on the naming process, which also uses the "Creative Legal Intelligence" methodology developed by Zelebrand. This merges all brand protection aspects, including domain strategy, with the creative process and is designed to guarantee precision and quality with the greatest possible cost efficiency right from the start.
In a second step, the development of the entire brand identity up to the final omnichannel brand appearance is to take place. The first work is to be seen in the second quarter of 2023.
Autowelt Schweiz, based in Zurich, was founded in 2015 and describes itself as Switzerland's leading independent car dealer in the supercar and hypercar sector. The company is the exclusive contractual partner of the German car tuner and special model manufacturer Hofele.
