Aroma goes on tour for Electrolux
Electrolux is now focusing on an exclusive dealer approach with a roadshow in six Swiss cities. The Zurich agency Aroma convinced with an event concept that promises a unique brand experience and stages the product highlights in a surprising way.
Sebastian Hupe, Senior Activation & Experience Manager at Electrolux Switzerland, explains: "We want to offer our partners communication platforms with additional added value and promote direct exchange. The concept of Aroma inspires, surprises and leaves room for encounters." The roadshow will start in Bern at the end of February.
