Angela Bruderer and Dreifive join forces in the area of performance marketing
Since early March 2024, Angela Bruderer has been relying on the expertise of the digital agency Dreifive, which won the pitch for the online retailer earlier this year.
The 40-year-old mail order company Angela Bruderer places a strong focus on the e-commerce sector. The collaboration with Dreifive includes the performance channels Google and Microsoft Ads for all of the online retailer's brands and, above all, the strategic approach to the defined objectives.
Dreifive impressed with a detailed data strategy based on feed-based performance marketing for SEA and Performance Max. A key aspect for the agency was the strategic shift from the traditional ROAS approach to an innovative POAS optimization. The Dreifive resources from all three DACH locations are used for this.
Continuous ongoing account optimization and the improvement of efficiency and results is the common goal, and a joint Always-On Test & Learn approach is established and practiced.
Responsible for Angela Bruderer: Regina Ellmann (Head of E-Commerce), Ulrich Dreher (CEO), Thomas Gull (Team Leader eCommerce Technology), Sabir Youssuf (Performance Marketing Manager). Responsible for Dreifive: Rafael Müller (Senior Digital Advertising Consultant), Michael Weber (Digital Advertising Consultant), Philip Heinrichsmeier (Junior Digital Advertising Consultant), Pascal Schumacher (Head of Digital Advertising | Partner), Jolanda Kessler (Head of Digital Advertising | Partner), Daniel Waibel (Lead Analytics & Data Consulting), Joscha Mittmann (Junior Analytics & Data Consultant).
