AMS Media now manages the media budget of the Swiss Fruit Association
In a two-stage selection process, the AMS Media team won the contract and has been managing the national media campaigns for Swiss fruit and fruit juices since the beginning of 2021. The campaign has been visible in digital channels and offline media since March and will be played out in line with the Swiss season.
"AMS Media presented a convincing overall package and thought beyond media work alone," says Christian Schönbächler, Head of Communications and Marketing at the Swiss Fruit Association. "In addition to great media and digital know-how, working with AMS Media also gives us access to valuable synergies within Swiss agriculture."
For AMS Media, serving the Swiss Fruit Association is a perfect addition to its existing client base, according to a statement from the agency. "With SOV, we have been able to make an excellent addition to our portfolio - with an attractive, demanding and quality-conscious client," says a delighted Michael Richner, head of AMS Media.
The campaign is seasonally adapted to the variety of Swiss fruits, started in March with the products apples and pears and will run until autumn.
