Ads&Figures wins pitch of the Academy St. Gallen

As a cantonal educational institution with around 1,400 students and over 350 lecturers, the Academy of St. Gallen is one of the largest providers of courses and continuing education in the field of leadership and business in the region of eastern Switzerland. In order for those interested in continuing education to find and take advantage of the right offer even more effectively in the future, the website as well as the SEO, SEA and social media measures are to be optimized, thereby intensifying customer loyalty. For this reason, the St. Gallen Academy sought a new digital agency by means of a pitch.

The race was won by the Bern-based agency Ads&Figures. "We are enormously pleased about the award and the positive feedback on the chosen pragmatic approach, combined with a sustainable plan on how we can jointly tackle the challenges of the St. Gallen Academy over the next few years," explains Managing Director Jean-Claude Zulauf. Thus, in a first step, quick wins are to be implemented and, in parallel, strategic foundations for further measures are to be developed.

"Ads&Figures captured our need very well and showed a way forward that not only meets our expectations, but is also very much in line with our approach," says Thierry Kurtzemann, Head of School at the Academy of St. Gallen.

Team Academy St. Gallen: Thierry Kurtzemann (Head of School), Stefanie Bögle (Head of Marketing and Sales Courses), Mara Oriovich (Head of Marketing). Pitch Team Ads&Figures: Jean-Claude Zulauf (CEO & Co-Founder), René Linder (Chief Product Officer & Co-Founder), Eloy Martinez (Team Lead Social & Programmatic), Andreas Bächtold (Search Engine Advertising Manager), Manuel Frei (Lead Data & BI), Miranda Eggenschwiler (Team Lead PM & Growth), Jan Kustos (Senior Search Engine Optimization Manager).