Admire now manages Schulverlag plus for Tiptopf
Tiptopf is getting a fresh start. The Admire agency prevailed over the competition in the pitch. By taking a digital approach focused on customer value, they were able to demonstrate the added benefits of a long-term community strategy.
The cookbook takes on new freshness and finesse. The basic recipe remains the same: The Tiptopf is intended to inspire joy in cooking with basic recipes that are sure to succeed. During the next two years or so until the launch, a community with an affinity for cooking will be built up and interest in the cookbook will be gradually increased through various channels.
The agency convinced the jury with its digital approach and creative implementation, according to a statement from Admire. In order to do justice to the ever-widening gap between an emotional customer experience and digital convenience, customers need added values that are easy to understand and presented in a pointed manner. Equally important is the handling of data and the insights that can be gained from data analysis. This overall package convinced the customer and formed the cornerstone of the collaboration.
