Budget news: Versus advertises fashion
After realizing the corporate identity of the new fashion label o.ha, the Basel-based full-service agency Versus has now been entrusted with the overall project.
After realizing the corporate identity of the new fashion label o.ha, the Basel-based full-service agency Versus has now been entrusted with the overall budget.
O.ha is a trendy fashion line in the mid-price segment. It will be launched on the Swiss market in the fall. The first communication measures will also be seen at this time. Thanks to its many years of experience in the fashion sector, Versus was awarded the mandate without a pitch, writes Creative Director Filippo Muscara.
Universal McCann wins Exxon Mobil Exxon Mobil has entrusted Universal McCann with a global media account. The agency will handle buying and planning for the oil company's lubricant brands, as reported by Advertising Age. Universal McCann won the pitch for the 40 million dollar budget against the previous account manager Zenith Media, among others. Its sister agency McCann-Erickson already oversees the global creative budget for Exxon Mobil's Lubricants and Specialties division.
Wunderman launches Tsunamis for Esec Wunderman is now in charge of the Wire Bonders account for the Swiss high-tech group Esec. The Zurich-based communications agency came out on top in a pitch against several competitors. Wire Bonders are devices for wiring microchips. Esec plans to launch the latest generation of devices called Tsunami from the end of the year, primarily in Asia. Wunderman's task is based on a CRM approach in the B2B sector and primarily includes branding, sales support, event/brand experience, dialog marketing and classic advertising measures. For local implementation, Wunderman is working with sister agencies in the Wunderman network; for events, for example, with Wunderman Singapore. The total budget is just under one million Swiss francs.
New client for Media Consulting The young design and branding agency Media Consulting Group in Bühler, Appenzell, is delighted to have acquired a small, but very nice client. For Liechtenstein-based PAV AG (Präzisionsapparatebau Vaduz, a company that mainly develops engine blocks for the automotive industry and manufactures small series), Media Consulting Group will design the architectural labeling for the new plant in Suhl, Germany. Media Consulting Group develops and implements identity programs and branding strategies for medium-sized companies.
O.ha is a trendy fashion line in the mid-price segment. It will be launched on the Swiss market in the fall. The first communication measures will also be seen at this time. Thanks to its many years of experience in the fashion sector, Versus was awarded the mandate without a pitch, writes Creative Director Filippo Muscara.
Universal McCann wins Exxon Mobil Exxon Mobil has entrusted Universal McCann with a global media account. The agency will handle buying and planning for the oil company's lubricant brands, as reported by Advertising Age. Universal McCann won the pitch for the 40 million dollar budget against the previous account manager Zenith Media, among others. Its sister agency McCann-Erickson already oversees the global creative budget for Exxon Mobil's Lubricants and Specialties division.
Wunderman launches Tsunamis for Esec Wunderman is now in charge of the Wire Bonders account for the Swiss high-tech group Esec. The Zurich-based communications agency came out on top in a pitch against several competitors. Wire Bonders are devices for wiring microchips. Esec plans to launch the latest generation of devices called Tsunami from the end of the year, primarily in Asia. Wunderman's task is based on a CRM approach in the B2B sector and primarily includes branding, sales support, event/brand experience, dialog marketing and classic advertising measures. For local implementation, Wunderman is working with sister agencies in the Wunderman network; for events, for example, with Wunderman Singapore. The total budget is just under one million Swiss francs.
New client for Media Consulting The young design and branding agency Media Consulting Group in Bühler, Appenzell, is delighted to have acquired a small, but very nice client. For Liechtenstein-based PAV AG (Präzisionsapparatebau Vaduz, a company that mainly develops engine blocks for the automotive industry and manufactures small series), Media Consulting Group will design the architectural labeling for the new plant in Suhl, Germany. Media Consulting Group develops and implements identity programs and branding strategies for medium-sized companies.
