Budget news: Ruf Lanz brews a new beer
Following an agency evaluation, Heineken Switzerland has commissioned the Zurich-based advertising agency Ruf Lanz to launch its new beer brand, Calanda Viva.
Following an agency evaluation, Heineken Switzerland has commissioned Zurich-based advertising agency Ruf Lanz to launch its new Calanda Viva beer brand.Etat-NewsRuf Lanz brews a new beer The draft beer, which is aimed at a young target group (according to the agency), will be launched in Graubünden in an initial phase. The advertising campaign consists of promotions, posters and two cinema spots and will be launched in December.
Lowe Direct promotes Sofi The Zurich-based dialogue agency Lowe Direct has been awarded a mandate by the Swiss Organization for Facilitating Investments (Sofi). Sofi was founded in 1997 by the State Secretariat for Economic Affairs (Seco) in cooperation with the auditors KPMG. Lowe Direct is designing new PR brochures for the organization.
Bossard wins Bieri account Bieri Blachen AG in Grosswangen LU has chosen Bossard Kommunikation as its new lead agency. The Lucerne-based ASW agency came out on top in a pitch. According to a press release, the decisive factor was the creative implementation that combined the existing image with a new one. Bieri is also active in the field of advertising printing for billboards and giant posters and achieves an annual turnover of 40 million Swiss francs.
Wirz gives Habasit a new face The Zurich agency Wirz Identity has won Habasit AG in Reinach BL as a new client. Habasit claims to be the world's leading company in the market for conveyor belts and power transmission belts. Wirz was commissioned with the new development of the brand identity.
Lowe Direct promotes Sofi The Zurich-based dialogue agency Lowe Direct has been awarded a mandate by the Swiss Organization for Facilitating Investments (Sofi). Sofi was founded in 1997 by the State Secretariat for Economic Affairs (Seco) in cooperation with the auditors KPMG. Lowe Direct is designing new PR brochures for the organization.
Bossard wins Bieri account Bieri Blachen AG in Grosswangen LU has chosen Bossard Kommunikation as its new lead agency. The Lucerne-based ASW agency came out on top in a pitch. According to a press release, the decisive factor was the creative implementation that combined the existing image with a new one. Bieri is also active in the field of advertising printing for billboards and giant posters and achieves an annual turnover of 40 million Swiss francs.
Wirz gives Habasit a new face The Zurich agency Wirz Identity has won Habasit AG in Reinach BL as a new client. Habasit claims to be the world's leading company in the market for conveyor belts and power transmission belts. Wirz was commissioned with the new development of the brand identity.
