Budget news: Lowe for Philipp Morris, Axe and Sun

Zurich-based advertising agency Lowe is now responsible for Lever Fabergé's Axe and Sun brands and for the Philipp Morris cigarette brand.Etat-News Lowe for Philipp Morris, Axe and Sun Lowe Worldwide already handled Lever Fabergé's deodorant and dishwashing liquid internationally. The Swiss marketing managers have now followed suit without a pitch. The previous agency was Grendene Ogilvy & Mather. The new campaigns are to be launched next year. According to Lowe consultant Nicolas Edelmann, the cigarette brand was last looked after by the agency Bosch&Butz, which was dissolved in May 2000. A redesign of the brand image is planned for 2003.
Bucherer switches to Spillmann Felser Following a pitch, the watch brand Carl F. Bucherer is now having its international advertising budget managed by Spillmann Felser Leo Burnett (SFLB). The previous budget holder was Euro RSCG. An international brand campaign will be launched next spring in Asian, Arabic and European markets.