Account: McCann Erickson wins Coca-Cola Switzerland
At the beginning of the year, McCann Erickson was able to secure the overall account of the Coca-Cola Company Switzerland. The brands that will be managed by the Zurich office in the future include Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Fanta, Sprite, Burn, Minute Maid and Nestea.
The first works can be seen from March, according to an agency release on Tuesday. Then the first advertising measures from the areas ATL/BTL communication appeared: TV, print, OOH, POP, promotions and advertorials.
Responsible at Coca-Cola Switzerland: Flavio Calligaris-Maibach (Managing Director).
(Image: Coca-Cola headquarters Brüttisellen)
