Established low price pioneer

SeriPlakat AG has specialized in posters for more than seven and a half years and has been the market leader in the outdoor sector for two years, with a market share of 45 percent in the F4, F12 and GF formats and as much as 60 percent in the F200 NP and LP (LP illuminated posters with slide printing) sectors. The print shop currently has the largest capacity in the Swiss poster market. SeriPlakat uses three different printing processes to produce its posters. "This means we can use the printing processes to suit our customers' perception of quality and are not tied to one process for any reason," says Thomas Lorenz, Head of Marketing and Sales. SeriPlakat has kept its prices unchanged since the company was founded. When the company entered the market, it undercut the then standard printing prices for posters by half. "Today, competitors also have to base their prices on these prices," says Lorenz.
"Your partner for large-format advertising media" now has 34 employees, works on 14 large-format printing units and confidently recommends itself as the provider with the best price-performance ratio.