It's never too late to become a vegetarian
In the latest advertising campaign for Hiltl, Ruf Lanz shows real-life examples from the animal world in which carnivores such as lions, cheetahs and foxes suddenly become close friends with animals that are actually on their menu.
The unusual animal relationships appear offline and online in diverse formats and applications. Both in German and in English.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann (marketing + communication). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Florian Birkner (Text), Laura Hofer (Graphics), Sabrina Luck, Christian Brütsch (Consulting).
