It's all about dialog

DIALOG MARKETING On November 18, clients and service providers met at the Widder Hotel in Zurich to find out the results of the SDV study. The study clearly showed the strong position of dialog marketing in the marketing budget.For the first time in Switzerland, clients and service providers were asked directly about their dialog marketing activities. Milo Stössel explained at the opening ceremony that this enables exciting comparisons to be made with industry figures and demonstrates the relevance of this form of communication, and the study was presented by Prof. Dr. Frank Hannich and Salome Müller from the ZHAW School of Management and Law in Winterthur.

Salome Müller and Frank Hannich present the study. The 200 participants answered the following three theses:- Dialogue marketing is very important for Swiss companies?- Dialogue marketing is changing rapidly?- Dialogue marketing is struggling on all fronts?each question was answered with a clear yes. A detailed evaluation can be found at SDV dialog marketingIn addition, the MK issue 11 a two-page report on the study.