First Young Creatives Award starts at a high level

 
Last Friday, the ADC Young Creatives Award took place for the first time at the Kaufleuten in Zurich. The Art Director's Club (ADC) Switzerland's promotion of young talent got off to a brilliant start with around 100 entries. According to the unanimous opinion of the jury, the work of the young creatives for Amnesty International under the motto "It's not happening here, but now" was of a high standard. Amnesty International was a well-known client for the first ADC Young Creatives Award. The jury, which examined the ideas of the young creatives, was also strong. Under the direction of Urs Schrepfer, ADC members Danielle Lanz, Pius Walker, Peter Brönnimann, Uwe Schlupp, Stefan Ehrler, Ralf Kostgeld, Pierre Rebetez, Christian Bobst, Matthias Freuler, Petra Bottignole and Alexander Jaggy, followed by Philipp Petersson from Condor Films, Glenn Gibbins from BBH London and Paul Tschurtschenthaler from Amnesty International.
From 78 "Print&Outdoor", 17 "Film" and only 4 "Cyber" submissions, the jury first selected ten finalists in Cannes mode. From these, the works of the three winners emerged, who will represent Switzerland in 2008 in Cannes at the international competition for young talent in the aforementioned categories. One of these winning works was also awarded the Grand Prix on behalf of Amnesty International. Amnesty will actually have this idea realized. An U23 talent was also selected for the Hatchuel Academy, who will attend the sponsorship workshop in Cannes. In the evening, the winners received their YCA trophies on the stage of the Kaufleuten-Festsaal in a great party atmosphere.
The team of Claudia Gaisser (text) and Andrei Vid (AD) will have to decide between themselves which of them will take the only Swiss place at the Hatchuel Academy. They won with their idea "Postcards", in which posters are covered with postcards showing a picture of a tortured person. When the cards are removed, the positive effect that the postcards and thus the support of Amnesty International can have becomes visible underneath.

Martin Arnold (Text) and Nik Hodel (AD) won the Film category with their idea "Weather Camera". The spot shows views of idyllic Swiss vacation resorts in the style of typical weather cameras, before suddenly panning across disaster areas from Rwanda to Iraq.

As the standard in "Cyber" was not only quantitatively but also qualitatively significantly below that of the classic categories, the jury decided not to award any work in this category. Instead, there were two winners in the "Print&Outdoor" category. These were Moritz Stillhard (AD) and Andrea Heierli (AD) with their poster "Gitter". This amazing media idea makes use of the mechanics of prism posters and shows the misery of a prisoner behind the slats of an advertising poster.

On the other hand, Iris Alder (text) and Roswitha Brülisauer (AD) impressed with "What's up in Guantanamo". The two young creatives placed the "top events" from Baghdad to Guantanamo, i.e. mass executions, stonings and torture, in an identical layout in the middle of the well-known tips for going out from Bern to Zurich.

In the end, the Grand Prix went to Moritz Stillhard and Andrea Heierli. Their work will soon be seen by a wider audience. But more of these promising young creatives are sure to make themselves heard.
The winners of the ADC Young Creative Award 2007

From left to right: Andrei Vid and Claudia Gaisser, Roswitha Brülisauer and Iris Alder, Moritz Stillhard and Andrea Heierli as well as Nik Hodel and Martin Arnold.